Daiki Axis Digital Marketing Success in Wastewater Treatment
Ladder Global transformed Daiki Axis Sri Lanka’s digital footprint, achieving remarkable improvements in search visibility and user engagement within 8 months. This case study showcases our expertise in delivering comprehensive SEO solutions that elevate brand awareness and establish clients as industry leaders in specialized sectors.
Increase in Impressions
Improvement in Average Search Position
Total Impressions Achieved in 8 Months
Company
Daiki Axis Sri Lanka, a fully owned subsidiary of Daiki Japan, is a premier supplier of wastewater and sewage treatment solutions. Specializing in advanced Johkasou models, they bring cutting-edge Japanese technology to the Sri Lankan market, setting new standards in environmental sustainability.
Website
Work
Search Engine Optimization
Content Marketing
Digital Advertising
Project Overview
Ladder Global undertook a comprehensive SEO campaign for Daiki Axis Sri Lanka to dramatically improve their online visibility, particularly for their key wastewater treatment products. The primary objective was to increase awareness of their advanced Johkasou models and boost customer engagement through organic search channels.
Client Requirements
Enhanced Search Visibility: Improve search rankings for key products, targeting top positions on the first page of search results.
Technical SEO Optimization: Enhance the website’s overall SEO performance and user experience.
Content Strategy: Develop comprehensive content addressing customer pain points in wastewater treatment.
Brand Authority: Establish Daiki Axis as the go-to search result for wastewater treatment solutions in Sri Lanka.
Solutions Provided
- Technical SEO Audit and Optimization:
- Conducted a thorough audit to identify and rectify major SEO deficiencies on the website.
- Implemented technical optimizations to improve crawling, indexing, and overall site performance.
- Keyword Strategy and On-Page Optimization:
- Performed in-depth keyword and competitor research to identify high-value search terms.
- Optimized meta titles, descriptions, and header tags across key product pages.
- Enhanced internal linking structure to improve user experience and search engine crawling.
- Content Development and Optimization:
- Created new optimized web pages tailored to target keywords and user intent.
- Developed a robust blog strategy with SEO-optimized articles addressing customer pain points and industry trends.
- Off-Page SEO and Local Optimization:
- Implemented a targeted link-building campaign to increase domain authority and improve rankings.
- Optimized Google My Business listing and encouraged customer reviews to boost local SEO performance.
- Multi-Channel Optimization:
- Enhanced YouTube video titles and descriptions for better search visibility.
- Optimized social media platforms and content for improved search performance.
- Paid Advertising and User Experience:
Executed targeted Google and Facebook ad campaigns to increase website traffic and brand awareness.
Focused on improving website retention rate and reducing bounce rate for better user engagement.
Results
The SEO campaign for Daiki Axis Sri Lanka yielded significant improvements in just 8 months:
- 14% increase in impressions, from 94.7K to 108K year-over-year.
- 23.5% improvement in average search position, moving from 16.2 to 12.4.
- Substantial enhancement in overall website performance and user engagement metrics.
