Boosting Online Visibility and Patient Engagement with SEO
Ladder Global implemented a comprehensive SEO strategy for Durdans Hospital, significantly improving their digital presence and patient engagement in just 5 months. This case study demonstrates our ability to deliver targeted digital solutions that enhance brand visibility and position healthcare providers as industry leaders.
Increase in Total Clicks
Increase in Impressions
Improvement in Click-Through Rate
Improvement in Average Search Position
Company
Durdans Hospital is one of Sri Lanka’s leading private healthcare providers, known for its industry-leading departments such as the Heart Center. With a commitment to medical excellence and innovation, Durdans aims to be the most trusted healthcare provider in the region.
Website
Work
Search Engine Optimization
Content Marketing
Digital Advertising
Project Overview
Ladder Global undertook a comprehensive SEO campaign for Durdans Hospital to improve their online visibility, particularly for key medical specialties like cardiology and neurology. The primary objective was to increase awareness of their industry-leading departments and boost patient engagement through organic search channels.
Client Requirements
Increased Visibility: Improve search rankings for healthcare-related keywords, especially for specialties like cardiology and neurology.
Traffic Growth: Achieve a 100% increase in organic sessions and users within 12 months.
Engagement: Boost click-through rates and reduce bounce rates to improve overall user engagement.
Brand Positioning: Establish Durdans as a top search result for heart health and other key medical services.
Solutions Provided
Technical SEO Audit: Conducted a thorough audit to identify and rectify major SEO deficiencies on the website.
Implemented technical optimizations to improve crawling, indexing, and overall site performance.
On-Page Optimization: Optimized meta titles, descriptions, and header tags across key service pages.
Enhanced internal linking structure to improve user experience and search engine crawling.
Content Strategy: Developed new optimized web pages, blogs, and resources based on keyword research and search demand.
Created high-quality, informative content to position Durdans as an authority in key medical fields.
Off-Page SEO: Implemented a targeted link-building campaign to increase domain authority and improve rankings.
Optimized Google My Business listing and encouraged patient reviews to boost local SEO performance.
Results
The SEO campaign for Durdans Hospital yielded significant improvements in just 5 months:
17,200 increase in total clicks, demonstrating improved visibility and user engagement.
390,000 increase in impressions, showcasing broader reach in search results.
0.3% improvement in click-through rate (CTR), indicating more compelling search listings.
1.3 position improvement in average search ranking, moving Durdans closer to top results.
These results highlight Ladder Global’s expertise in developing and executing effective SEO strategies for healthcare providers, driving tangible improvements in online visibility and patient engagement.
